Growth Advisory & Performance Marketing
Strategic guidance for founders and brands ready to scale profitably through precision targeting, brand storytelling, and data-driven optimization.
The Problem
- ✕ Agencies that "set it and forget it"
- ✕ Junior staff running your campaigns
- ✕ Vanity metrics over real business outcomes
- ✕ Cookie-cutter strategies that ignore your brand
- ✕ No connection between paid and organic growth
The Difference
- ✓ Direct access to senior-level expertise
- ✓ Profit-driven, not spend-driven strategy
- ✓ Real-time optimization and accountability
- ✓ Brand + performance working together
- ✓ Founder-to-founder perspective
What's Included
Growth Strategy & Audit
Deep-dive analysis of your current marketing stack, funnel performance, and growth opportunities with actionable recommendations.
Paid Media Architecture
Campaign structure design across Google, Meta, and YouTube with precision targeting and creative strategy aligned to your goals.
Brand Positioning
Clarify your narrative, differentiation, and messaging to cut through noise and resonate with your ideal customers.
Measurement Framework
Build attribution models and dashboards that track what actually matters — CAC, LTV, ROAS, and path to profitability.
Founder Ghostwriting
Thought leadership content for LinkedIn, newsletters, and long-form pieces that establish authority and drive inbound.
Ongoing Advisory
Regular strategy sessions, campaign reviews, and on-call support to keep your growth trajectory on track.
The Process
Discovery & Audit
Understand your business, review current performance, identify gaps and opportunities.
Strategy & Architecture
Build a custom growth roadmap with clear priorities, budgets, and success metrics.
Implementation
Execute campaigns, launch content, and deploy tracking — hands-on or guiding your team.
Optimize & Scale
Continuous refinement based on data, expanding what works and cutting what doesn't.
Real Results
DTC skincare brand scaling from $50K to $200K/month in profitable ad spend.
Health tech startup optimizing funnel and creative strategy for efficient growth.
B2B SaaS company leveraging thought leadership and targeted campaigns.
Brands I've Successfully Scaled
Frequently Asked Questions
What's the typical engagement look like?
Most clients start with a strategy session and audit, then move into ongoing advisory (monthly retainer) or project-based work depending on needs.
Do you manage campaigns directly?
I can manage campaigns hands-on for select clients, or work alongside your team/agency to guide strategy and optimize performance.
What's the minimum budget to work together?
For performance marketing advisory, I typically work with brands spending $20K+/month on ads. Strategy and ghostwriting have separate structures.
How quickly can we start?
After an initial call, most engagements kick off within 1-2 weeks. Audit and strategy work can begin immediately.
Do you work with early-stage startups?
Yes — I work with founders at all stages through Google for Startups and selectively take on early-stage advisory and investing opportunities.
What industries do you specialize in?
Deep experience in consumer health tech, DTC/e-commerce, wellness, and B2B SaaS — but the principles of profitable growth apply broadly.
Ready to grow?
Let's talk about where you are, where you want to be, and how to get there profitably.
Book a Strategy Call